Link Building is one of the best ways to empower your website’s SEO. Search engines give more weight to links than almost any other ranking factor, so that a few well-placed links can make a big difference in your website’s visibility and traffic.
Link building is also an excellent way to build relationships with other websites and bloggers in your industry, which can pay off differently. The best way to do it is to ensure you have incoming and outgoing links.
If you’re new to link building, or if you’re looking for some fresh link-building tactics, here are two major white hat link-building strategies you can perform on your website to build links:
Link building is the process of getting other websites to link to your site. Backlinks are what SEO people call these links. Getting backlinks from good sites can give your site more authority and help you climb up SERPs.
Internal Link-Building Strategies for SEO
Outbound Link Building Strategies for SEO
Internal Link-Building Strategies
Optimizing internal links is a popular link-building strategy since it has a lot of benefits in terms of improving search traffic and search engine rankings. In regard to this, here are some link-building tactics you should perform:
1. Publish great content and link to it throughout your website.
The best way to get people to link to your website is by creating high-quality content that will attract links from others. This can be anything from blog posts and infographics to ebooks and whitepapers.
When you publish new content, include links pointing to other relevant pages on your website so visitors can easily find related content. Not only do these internal links help improve the user experience on your website, but it also helps search engines crawl and index your website more effectively.
2. Create an XML sitemap and submit it to Google Search Console.
An XML sitemap is a file that contains a list of all the pages on your website and tells search engines when they were last updated. This is especially helpful if you’ve recently added or changed any web page on your website.
As site owners, submitting your XML sitemap to Google Search Console helps ensure that Google knows about all the pages on your website and can properly index them. You can find instructions on how to do this here.
3. Use social media to share your content and build links.
Social media is a great way to promote your content and simultaneously build links to your site. When you share your content on social media, include a link to your website so people can easily find it.
You should also use social media hashtags to help people find your content. For example, if you’re sharing an infographic about SEO, you could use the hashtag #SEO on Twitter or Instagram to reach your target audience faster. This also helps your content appear on search engine results when these hashtags are searched.
4. Include Anchor Text
Use anchor texts in your posts and web pages for successful inbound links. Anchor texts are words or phrases that are used to represent another different topic or idea mentioned in an article. This text contains quality links that point and direct to another blog post or a web page on the site.
Outbound Link Building Strategies
There’s no limit on how many backlinks you should aim for. Get higher chances of appearing and ranking on search results with these advanced link-building tips:
1. Find relevant websites and blogs in your industry to guest post on.
Guest posting is one of the most effective and common link-building strategies. When you guest posts on other sites or blogs, you get to include a good link back to your own website in your author bio.
To find guest blogging opportunities, simply Google “[Your Industry] + guest post” or “[Your Industry] + write for us.” For example, if you’re in the search engine optimization industry, you could search for “SEO guest post” or “SEO writes for us.”
2. Reach out to other websites and blogs in your industry to ask for links.
If you have a great piece of content that you think other authoritative sites or blogs in your industry would benefit from, reach out to them and let them know about it. Most people are happy to share great content if you’re not being too pushy about it.
3. Broken link building.
Broken link building is a strategy where you find broken links on other websites and then offer to replace them with a link to your own website.
You can use tools like Screaming Frog or Google Search Console to look for any broken link. Once you’ve found a broken link, reach out to the website owner and let them know. Most people will be happy to replace broken links with working ones.
4. Leave comments on other authority sites.
Blog commenting is a simple strategy where you will leave a comment about what you feel or think about the topic and the blog post as a whole.
While leaving blog comments, you will include quality backlinks to your existing posts or target page. Make sure it’s related to the post’s topic, or you can connect the two topics.
Not only does this improves your website’s link profile, it also generates leads and visitors to your site, increasing its ranking on major search engines.
Plan Your Link Building Strategy
Building links is an integral part of any SEO strategy. Using these strategies can help improve your website’s visibility and traffic.
If you need an expert’s insight and help on how to generate high-quality links for your website, contact me right away, and I’ll assist you with your link-building campaign!