Shopify Store SEO

Shopify is an excellent platform for businesses of all sizes. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features for Shopify store owners.

Setting up an eCommerce store is one of the best ways to earn money online.

When setting up your store, it’s important to structure it to make it easy for customers to find what they want on your Shopify site. In this blog post, we will discuss the best way to structure your Shopify store so that you can maximize sales and revenue and achieve your Shopify SEO success!

What is a Shopify Site Structure?

A site structure is the organization of your website’s pages. It is the way you arrange your website’s content so that it is easy to navigate and find.

The structure of your online store will be different than the structure of a blog or an eCommerce site. A Shopify structure must be designed so customers can easily find and purchase products.

Why is Shopify Store Structure Important?

The structure of your Shopify site is vital because it will determine how easy it is for customers to find and purchase products. If your Shopify store is poorly structured, customers will likely leave without buying anything.

On the other hand, a well-structured Shopify site will guide customers through the purchase process and increase the chances that they’ll buy something from your store.

In terms of search engine optimization, structuring your shop will help improve its Shopify SEO. A well-structured shop is more likely to rank higher in search engine results pages (SERPs), resulting in more traffic and sales.

Step-by-Step Guide In Structuring Your Shopify Store

Here’s how to efficiently structure Shopify stores and make shopping easier for online shoppers:

1 – Create a Collection Page

Shopify Collection Page

A collection page is a page that displays all the product collections in a particular category. For example, if you sell clothes, you would create a collection page for each type of clothing, such as dresses, shirts, and pants.

Creating collection pages makes it easy for customers to find what they’re looking for on your Shopify site. It also lets you showcase your best-selling products and promote special sales and discounts.

To create a collection page:

  1. Go to your Shopify admin panel and click on “Products.”
  2. Then, click on “Collections.” You can create a new collection by clicking the “Create Collection” button.

Of course, you can customize your page titles to manage your product pages. A good title must accurately reflect the products on the page, use relevant keywords, and be concise.

You can also add a meta description to your collection and product pages. This is a great opportunity to use long-tail target keywords and further describe your products. Include a call-to-action (CTA) so customers know what to do next!

Important: For the best site structure, follow this: Home page >> Category pages >> Subcategory >> Product.

2 – Create Sub-Collections

These sub-collections will represent the subcategory for your products. For example, if you have a clothing store, your sub-collections could be “Summer Dresses,” “Fall Dresses,” and “Evening Dresses.”

To create a sub-collection:

  1. Go to your Shopify admin panel and click on “Products.”
  2. Then, click on “Collections.” You can create a new collection by clicking the “Create Collection” button.
  3. Next to the “Add a product” button, you will see an option to “Add a sub-collection.” Click on this and select the products you want to add to your sub-collection.

Repeat this process for each sub-collection you want to create.

3 – Add Name and Product Descriptions

Once you’ve created your collection and sub-collection pages, it’s time to add names and descriptions to each product.

The name should be short and descriptive. The description should provide more detail about the product, such as size, color, weight, materials, etc.

Adding names and descriptions to products makes it easier for customers to find what they’re looking for. It also helps you rank higher in search engines, leading to more traffic and sales.

To add a name and description to a product:

  1. Go to your Shopify admin panel and click on “Products.”
  2. Then, click on the product you want to edit. You can add a name and description in the “Product Details” section.

Remember to click “Save” when you’re done!

4 – Set How Products Will be Added to Collections

There are two ways to add products to collections: manually or automatically.


Manually adding products to collections is the best way to ensure that only the best products are featured. This method also gives you more control over which products are promoted on your collection pages.

To manually add a product to a collection:

  1. Go to your Shopify admin panel and click on “Products.” Then, click on the product you want to add to a collection.
  2. In the “Collections” section, select the collections and sub-collections to which you wish to add the product.


You can also add products to collections automatically. This is a good option if you have many products and don’t have the time to add them manually.

To add products to collections automatically:

  1. Go to your Shopify admin panel and click on “Products.” Then, click on “Collections.”
  2. In the “Automatically add products” section, select the conditions you want to use to add products automatically. For example, you can add product listings to a collection based on their tags, type, or vendor.

Remember to click “Save” when you’re done!

Shopify SEO Tips to Improve Site Structure

Now that you know how to structure your Shopify site, it’s time to optimize it for search engines. Here are a few yet very useful SEO tips:

  • Use descriptive and keyword-rich titles for your collections and sub-collections.
  • Include target keywords on the descriptions and title tags. This is to increase the chances of appearing on search engine rankings.
  • Add alt text, with related keywords, to all product images. This helps search engines understand your products and increases the chances of your Shopify product pages appearing in image search results.
  • Use Shopify’s built-in smart SEO features, such as the “Edit HTML/CSS” option. This lets you make changes to your shop’s code, which can help improve your shop’s search engine ranking in search engines.
  • Don’t forget to optimize your XML sitemap and integrate Google Search Console.
  • Install Shopify SEO apps from the Shopify app store. Many great Shopify apps, such as SEO Booster and SEO Manager, are available. These apps can help you optimize your shop for search engines with ease.

With these tips in mind, you’re well on your way to optimizing your Shopify shop for better website SEO and search engine visibility. Implement these changes today and watch your traffic (and sales!)

Wrap-Up: Structure Your Online Store

Following these steps will help ensure that your eCommerce store is well-structured and easy for customers to navigate. By taking the time to set up your shop correctly, you’ll be able to focus on other aspects of running your business, such as marketing and product development. So what are you waiting for? Get started and optimize your Shopify shop today!

Do you have any tips on how to structure a Shopify store as a store owner? Share them in the comments below!

If you found this post helpful, be sure to check out our other eCommerce and Shopify SEO guides. We cover everything from social media marketing to dropshipping tips. Here are some related topics you might to check:

How to Measure SEO Success [With a Keyword Tool]

And for more Shopify tips, be sure to follow me on LinkedIn. Thanks for reading!

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